I chose a selection of ‘nerd ‘ and school skills which are useful in the real world. This challenges the stereotype of a masculine boy with the usual imagery of adventure, for a more realistic view that not all boys are in to hiking and sport because many are rather into video games and books. I chose to apply to skills such as social and interview skills which are useful for people who want to do well in jobs rather than how to get a girlfriend. Normally, most societies have a dominant ideology of the rules of men and boys in society, so this mean that boys should be interested in football, girls and cars. However lots of boys aren’t into all these things and that can be looked down upon by society, so this alternate magazine targets those who don’t fit into the societal norms. Also in normal boys’ life magazines, the character is shown in a medium size with context of doing an activity, my cover shows a close up of someones back and head as it focuses on someone as a person, not what someone does.