Media means mass communication, which can include broadcasting, publishing and the internet. Communication channels consist of news, advertising/ promotional messages or even education. Media is used to inform and influence people in larger groups. Media studies is a course in which you learn how to inform and influence large amounts of people effectively. It can be useful for many careers including marketing/advertising positions where messages need to be sent out to masses of people. I’m taking this course as I’m hoping to take fashion design and marketing at university, I want to study media a level to prepare me for the marketing side of the degree. I think it will help having background knowledge before I go down that career path so I know what to expect when I start university.