This is the cover image of my magazine, Level Up. As I am not very artistic, I drew over a photo of Mario I liked and I made him look unrecogniseable by using feminine colors to attract to my female target audience.
I have made it look like Marian (My cover image) is driving towards the consumer, so that they are enticed to buy by magazine as they feel a direct connection with Marian. Marian is wearing a purple and turquoise (her signature colours) hairband because I feel that will attract to my target audience as stereotypically, girls wear hairbands.
This will be against a background of a lighter colour, so that the dark purple stands out. I have used dark purple as it is a bold colour and purple is also typically associated with females. This is important I use very feminine colours as my magazine is aimed at Female Teenagers (age 10-16).
The person in my photo is a middle class as he is a proffesional accountant who works in an office with a suit and tie working on audits. In addition he uses skills like maths to show he is no lower than middle class with a strong salary around £50,000 per year.
An office worker doing acountancy would come under a technical middle class because my character isn’t in a position of superiority within the firm.
Age: 23 Location: London Race: White Gender: Female Occupation: Businesswoman, just finished university studying business Hobbies: Enjoys going to music festivals and likes spending time with friends. In the summer she enjoys going on surfing holidays and doing other water-based activities. Newspaper/magazine readership: Tends to read magazines about business and music Favourite film: Hunger games Favourite TV show: Stranger Things Music: Indie and aesthetic Preferred brands: Likes to shop at Urban Outfitters and likes to wear Sol Cal and Co NRS- Occupational class type: B Class type: New affluent workers Physiographic: The Explorer
Age – 58 Gender – Male Ethnicity – African American Location – London city Occupation – Lawyer Fav. Brands – Hugo Boss and Paul Smith Fav. Films – Good Fellas, Donnie Brasco, The Godfarther
Upper Class – (Occupation, Brands, Location) He has an upper class job and lives in a high end part of London City. He wears middle class brands. established middle class – (Age, Occupation, Ethnicity) Psychographic – The aspirer (Films, Brands, Occupation, Location) He aspires to be more accepted within society through his occupation and the brands he wears. He moved to London to get the best job he could and he aspires to be like his favorite actors in his favorite films.
