Diegetic sound is any sound that the character or characters on screen can hear.
Non-diegetic sound is any sound that the audience can hear but the characters on screen cannot.
Examples of diegetic sound in Shaun of the dead
Sound of the news on the TV
Dialogue
Impact of items being thrown
Zombie noises
Examples of non-diegetic sound in Shaun of the dead
Cartoonish whoosh
Music