6/10 of the movies are action.
Cultural context:
-Economic – influence from economy (businesses, finance etc) budget, box office, audience.
-Geographical – setting of movies, place it was recorded
-Historical – when the film is made, when the film is set.
-Institutional – linked to economic context and film industry
-Political – ideologies, views and opinions portrayed in the movie
-Social – society, representation of people
-Technological – breakthroughs (sound, colour, cgi etc)