Formula for box office hits

6/10 of the movies are action.

Cultural context:

-Economic – influence from economy (businesses, finance etc) budget, box office, audience. 

-Geographical – setting of movies, place it was recorded 

-Historical – when the film is made, when the film is set.  

-Institutional – linked to economic context and film industry 

-Political – ideologies, views and opinions portrayed in the movie 

-Social – society, representation of people 

-Technological – breakthroughs (sound, colour, cgi etc) 

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