The formula for a box office hit consists of a popular/large production company that release the film. Most people tend to watch Disney films, for example, for the sake of being a Disney film.
Another popular trend within hit films are them being part of a franchise, being a re-make, or being a sequel. If you look at the top grossing films of 2022, 2021 and 2019 you can see that there are very few “original” films released.