Hyper-reality is when reality is exaggerated beyond what it is in normal life. In The World’s End (dir. Edgar Wright, 2013), the pubs that the group visit can be seen as hyper-realistic, as they are designed in order to look like typical English pubs. They include stereotypes, such as out of order toilets, which aren’t truly representative of real life. This has been done by Wright in order to make the setting believable for international viewers, who may see such stereotypes as normal, but also to make The World’s End postmodern on purpose.

Commodification is another element of postmodernism. This is when things are used to be sold and to make money, such as celebrities becoming their own brands. The World’s End is part of Wright’s Cornetto Trilogy, which also includes the films Shaun of the Dead (dir. Edgar Wright, 2004) and Hot Fuzz (dir. Edgar Wright, 2007). Including the film as part of a trilogy encourages audiences to watch it at the cinema, which brings the producers more money. This turns the film into more of a commodity. In addition, the film features well-known stars such as Simon Pegg and Nick Frost. These stars are a commodity in themselves, as people often watch films just for the actors starring in them.